Saturday, March 11th, 2017 11:15 AM - 12:00 NOON

Instagram 101

Are you looking to grow your photography business but not sure where to start? Maybe you are just getting started and feel overwhelmed on how to market your photography on social media. This session will help you market both yourself and your work using Instagram. There are more than 500 million daily active accounts on Instagram, and more than 80 percent of accounts follow a business. Your target audience is on Instagram—you just need to know how to reach them, and what they want to see! At this session you’ll walk away feeling confident about using Instagram for your business.

Here’s what we’ll review:

-Instagram Introduction — Why It’s Important

-Business Profile or Personal Profile?

-How to Write a Strong Bio

-What Should You Post?

-How to Correctly Post and Tag

-How to Find and Use Hashtags to Get the Greatest Reach

-How to Grow Your Following

-What Are Instagram Stories?

-What Metrics to Watch and How to Track Them

Symposium Session Details

Symposium Speaker


Kaitlin is the social media and content strategist at TravelNevada, where she creatively champions travel opportunities beyond the neon lights of the Las Vegas Strip and inspires adventure into the heart of Nevada.

Using compelling storytelling, content development, and cross-channel influencer engagement strategies, Kaitlin was a key player assisting TravelNevada in receiving national recognition this year in best in Travel PR, including a Silver Anvil from the Public Relations Society of America and a Mercury Award from the U.S. Travel Association.

Kaitlin holds an MA in Interactive Journalism and a BA in Public Relations/Advertising, both from the University of Nevada, Reno.

Laura DeSimone & Jim Berryman-Shafer